Fromdata chaos
to
decision architecture.
A consultancy for the German Mittelstand that connects monetisation, process automation and analytics into one integrated architecture — with clearly defined deliverables.
Tools without architecture.
Data without control.
“Mid-sized companies have data — but no control over it. The tool landscape keeps growing, the quality of decisions stands still.”
Christoph Worreschke · Founder, WorconIQReporting stays manual.
KPIs are defined department by department — inconsistent, unconsolidated, impossible to steer by. Spreadsheet bridges between systems that should have been talking to each other for years.
Programmatic runs without yield control.
Floor prices set wrong, SSP hierarchies inefficient — quiet revenue losses over months that nobody notices, because nobody can see them.
AI pilots never leave the test stage.
Automation potential gets identified, presented, approved — and never turned into productive architecture. The showcase survives, the value does not.
No end-to-end provider for the mid-market.
Monetisation. Automation. Analytics. Three capabilities that belong together — but nobody connects them for the German Mittelstand. Until now.
From a chaos of sources
to one architecture.
Before · status quo The data chaos.
- Tools are bought, not connected
- Data merged by hand
- KPIs defined department by department
- Decisions made on gut feeling
After · WorconIQ The architecture.
- Three layers, one integrated architecture
- A defined KPI model with clear ownership
- Automated data flows · AI agents
- Self-service dashboards for every team
Three areas of expertise.
One architecture.
AdTech & media yield
Assessment of your AdTech setup, KPI and revenue review, identification of silent yield losses, and a prioritised roadmap with a business case.
Details →n8n & AI agents
Systematic process mapping, an automation architecture built on n8n, AI agents as architectural building blocks — from blueprint to implementation.
Details →Power BI & KPI model
A KPI framework with clear ownership, a structured data model, a source map and a Power BI dashboard blueprint as a complete deliverable.
Details →Three phases.
Three tangible results.
No open-ended scope, no counting hours — one defined deliverable at the end of each step.
Getting to know each other, and first results
We start with a workshop or an analysis kick-off. Your team gets to know the method — no prior knowledge required.
Structure, data and dashboards
KPIs are defined, data sources connected, and the first dashboards go into production — fully documented.
Automation and optimisation
Manual processes are turned into systems that run on their own. AI workflows take over the repetitive work.
digital control
A specialist.
Not an agency.
Hands-on experience across digital marketing, AdTech and process automation — grown at exactly the intersection the German mid-market needs today. Responsibility for media budgets of more than €1 million.
Every project is handled by me directly — no junior team, no overhead, no chain of command through three layers of hierarchy.
The latest insights.
Articles are published in German.
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Ready for more control?
No standard pitch — a concrete conversation about your situation, your data, your architecture. Free, without obligation, and directly with me.