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Chapter 03 III.

Who stands
behind WorconIQ.

Not an agency, not a junior team. One specialist with hands-on experience from exactly the intersection the German mid-market needs today.

Portrait of the founder of WorconIQ
Founder · since 2026

A specialist.
Not an agency.

WorconIQ was founded in 2026 by me, Christoph Worreschke. Several years of practice at the intersections of digital marketing, AdTech, data analysis and process automation — precisely where the mid-market needs architecture today.

Responsibility for digital marketing and media budgets of more than €1 million, focused on performance, scale and efficiency. Building tracking, reporting and automation structures for advertisers and publishers across the DACH market.

Every project is handled by me directly — no junior team, no overhead, no chain of command through three layers of hierarchy. What you book is what I deliver personally.

Experience
10+ years
in AdTech, analytics, automation
Managed
> €1m
media & marketing budget
Model
Fixed price
a defined deliverable
Capability profile

Four perspectives.
One practice.

Four angles on the same profile: the professional track record, the methods toolkit, the industry experience and the hard numbers.

ExperienceWhat this practice focuses on
  • 01 Media budget responsibilityDigital marketing and media budgets above €1 million — performance, scale, efficiency.
  • 02 Programmatic controlDisplay & video, SSP architectures, floor-pricing logic, yield optimisation.
  • 03 Tracking & reporting architectureBuilding consolidated reporting structures across marketing, sales and product data sources.
  • 04 Customer journey analysisFunnel analytics, attribution and cohort analysis with Power BI and KNIME.
  • 05 Process automationn8n architectures, AI agent integration, API-first workflows.
MethodsThe tools I work with
  • M01 KPI framework designStructuring steering KPIs with a clear ownership matrix and defined calculation logic.
  • M02 n8n & workflow architectureModular, documented workflows with versioning, error handling and a production handover.
  • M03 Power BI · data modellingStar-schema design, DAX optimisation, self-service dashboards for business teams.
  • M04 KNIME · data flowVisual data-engineering pipelines for non-technical teams; reproducible and auditable.
  • M05 AI agent architectureLLM integration via n8n and APIs, tool-use patterns, prompt engineering for business logic.
IndustriesWhere I have gathered experience
  • B01 Publishers & mediaAdTech setups, programmatic sales, first-party data strategies.
  • B02 E-commerce & retailMarketing analytics, customer journey tracking, performance management.
  • B03 B2B SaaS & techLead scoring, funnel architectures, automated sales operations.
  • B04 Professional servicesKPI reporting, project controlling, AI-supported knowledge work.
3
areas of expertise in one integrated advisory architecture
1 m+
in digital marketing and media budget managed (EUR)
4
industries with solid project experience
Fixed
pricing model: no open scope, no counting hours
Advisory model

Senior access.
No overhead.

What large consultancies promise — and what a specialist actually delivers.

The classic consulting agency

Pitched by partners.
Delivered by juniors.
  • Hourly billing with an open scope
  • PowerPoint concepts that are not ready to build
  • Hand-offs through three layers of hierarchy
  • Generalist knowledge, vendor-driven
  • An account-management layer between you and the expertise

WorconIQ

One person —
from first call to delivery.
  • A fixed price with a clearly defined deliverable
  • Blueprints your own team can implement
  • Direct communication, no account layer
  • Hands-on knowledge from three disciplines, vendor-neutral
  • You talk to the person who also builds the concept
Markets served

Focused on
mid-market and startups.

B2B companies with their own marketing team and the ambition not just to collect data but to steer by it — from the growing startup to the established mid-sized firm.

M01
DACH region

Focused on Germany · based in Hamburg, working nationwide.

M02
Mid-market & startups

B2B focus, established structures as much as scaling teams.

M03
Marketing maturity

An in-house marketing team and digital budgets of a meaningful size.

M04
Roles

CMO · heads of digital · marketing analytics · sales operations.

First call

Talk directly
to the architect.

No sales team, no pre-sales engineer in between. You speak with the person who will also run your project.

Book a first call→ Services
Direct
office@worconiq.de
A reply within 24 hours — from Christoph himself.
LinkedIn
/in/christoph-worreschke
Connect or message me directly.